Effective Date: September 2024

Last Updated: September 2025

At Evara Wigs, accessible from www.evarawigs.com, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our products. Please read this Privacy Policy carefully. By using our website, you consent to the data practices described in this policy.

1. Information We Collect

When you visit Evara Wigs, we collect personal information that you voluntarily provide us when you:

• Register for an account
• Purchase products at checkout
• Subscribe to our newsletter

The personal information we collect includes:

• Name
• Email Address
• Shipping Address
• Payment Information

We also collect data automatically through cookies and third-party tracking services like Google Analytics and Facebook Pixel.

1.2 Order and Transaction Data – Updated 25.2.25

We collect data related to your orders, including the products purchased, shipping and billing addresses, and transaction history.

 

1.3 SMS Data

When you provide your phone number for order updates, marketing communications, or cart reminders via SMS, we collect and store that data. Your phone number is used solely for sending SMS notifications related to your orders or promotional messages, subject to your consent.

1.4 Cookies and Tracking Technologies

Our website uses cookies and similar technologies to collect information on your browsing behaviour. This includes tracking items added to your shopping cart and recognizing when a cart has been abandoned. 

Evara Wigs’s website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.

1.5

Location Tracking and Location-Based Services

If you enable location tracking on our website or mobile app, we may collect data regarding your current geographical location using browser-based location services or mobile device tracking. This data is used to offer you location-based services such as information about local promotions or store availability.

• Collection: With your consent, we may collect location data through browser-based services or mobile device tracking.
• Purpose: This data is used to offer location-based services such as personalized promotions, local store information, and regional updates.
• Control: You may disable location tracking at any time through your device settings. We only collect this data with your explicit permission and use it solely for the purposes described herein.

2. How We Use Your Information

We use the information we collect from you in the following ways:

• Processing Orders: To process and fulfil your orders, including shipping and payment.
• Customer Support: To provide customer service and support for any issues or inquiries.
• Improving Website Functionality: To analyse website usage and improve the functionality and user experience.
• Marketing Purposes (Optional): With your consent, we may send promotional offers, updates, and newsletters.

You can always opt-out of receiving marketing communications by following the “unsubscribe” link in our emails or by contacting us directly.

2.1 Order Processing and Customer Service – updated 25.2.25

• Order Fulfilment: We use your personal and transaction data to process and deliver your orders.
• Support: Your information allows us to provide customer service and respond to your inquiries.

2.2 Marketing and Communications

• Email and SMS Updates: We use your contact information to send you order confirmations, shipping updates, and, if you opt in, promotional messages including cart abandonment reminders via SMS.
• SMS Consent: By providing your phone number, you consent to receive SMS messages from Evara Wigs. Standard messaging rates may apply.

2.3 Website Functionality and Improvement

• Cookies & Analytics: Cookies help us remember your preferences, track your shopping cart (including abandoned carts), and analyse how you use our website to improve your experience.
• Location-Based Services: If location data is provided, it is used to offer personalized services and promotions based on your geographical area.

3. Sharing Your Information

We only share your personal information with third parties necessary to complete your orders, such as:

• Payment Processors: PayPal, Stripe, Klarna, and Clearpay.
• Shipping Providers: To ensure your products are delivered.

3.1 We do not sell or share your personal information with any third parties for marketing purposes.

We do not sell or trade your personal data. However, we may share your data with trusted third-party service providers to facilitate website functionality, order fulfilment, and marketing communications. These third parties are contractually obligated to protect your data and only use it for the purposes specified.

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4. Data Security

We implement appropriate security measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. While we strive to ensure your data’s security, no online transmission is entirely risk-free.

We retain your personal information:

• For up to 2 years after your last interaction with us.
• Or until you request deletion of your personal information.

You may request that we delete or update your information by contacting us at in**@*******gs.com.

4.1 SMS Data: Collection, Usage, and Consent – Updated 25.2.25

• Collection: When you opt in to receive SMS messages, we collect your phone number.
• Usage: Your phone number is used exclusively to send you order updates, promotional messages, and cart reminder notifications via SMS.
• Consent: By submitting your phone number, you provide explicit consent to receive SMS messages from Evara Wigs. You may withdraw your consent at any time by contacting us.
• Data Sharing: SMS opt-in data will not be shared with any third parties, ensuring your consent and preferences remain exclusively between you and Evara Wigs.

5. Your Rights

As a customer, you have the right to:

• Access: Request a copy of the personal information we hold about you.
• Correct: Request that we correct any inaccurate or incomplete data.
• Delete: Request the deletion of your personal information from our systems.
• Opt-out: Unsubscribe from marketing communications at any time.

To exercise these rights, please contact us at in**@*******gs.com.

6. Security of Your Information

We are committed to safeguarding your personal information and use the following security measures:

• SSL Encryption: To protect data transmission.
• Secure Payment Gateways: Through trusted third-party providers like PayPal, Stripe, Klarna, and Clearpay.

Despite our efforts, please note that no system is completely secure, and we cannot guarantee absolute security of your data.

7. Cookies and Tracking Technologies

We use tracking cookies to:

• Monitor website performance.
• Analyse user behaviour through Google Analytics and Facebook Pixel.

You can choose to accept or refuse cookies. However, refusing cookies may affect your ability to use certain features of our website.

7.1. Cookies and Tracking

We use cookies to:

• Enhance your browsing experience.
• Track items added to your shopping cart, including instances of cart abandonment.
• Collect anonymous information for website analytics and performance improvements.

You can manage your cookie preferences through your browser settings; however, please note that disabling cookies may affect website functionality.

8. Third-Party Services

We work with trusted third-party services that may process your personal information, such as:

• Payment Processors: PayPal, Stripe, Klarna, Clearpay.
• Analytics Providers: Google Analytics, Facebook Pixel.

These third-party services have their own privacy policies, and we encourage you to review them.

9. International Data Transfers

We do not transfer your personal data internationally. All data is stored and processed within the UK or EU.

10. Age Requirements

There is no age restriction to use our website. However, if you are under 16 years of age, we require parental or guardian consent to process your personal data.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. When we update the policy, we will:

• Notify you via email.
• Post a notification on our website.

Please review this policy periodically to stay informed about how we are protecting your data.

Contact Information

If you have any questions about this Privacy Policy or how your personal information is handled, please contact us at:

Evara Wigs
Email: in**@*******gs.com

By continuing to use our services, you acknowledge that you have read and understood this Privacy Policy.